When the famous Montreal burger joint revamped its website, I was hired to produce web copy that would position the brand as a colourful institutionāa Montreal signpost as iconic as Saint Catherine Street itself. The writing delves into the restaurantās history with a playful tone and emphasizes its ā50s diner appeal (sans kitsch).
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Enfamil commissioned a series of minute-long web videos offering quick toddler tips to new parents. The videos were released to their YouTube channel and hosted from Enfamilās website. I composed the scripts for all 10 episodes. Each episode focused on a different subject (cognitive development, emotional development, nutrition, etc.) and tied in with Enfamilās line […]
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SIMON’S DREAM OIKOS commissioned a Facebook contest to increase engagement with its interactive campaign. The contest involved users selecting an ending to a choose-your-own-adventure-style ad, which aired on both television and YouTube (see it here). Every two days, OIKOS released a new āvideo battleā on its Facebook page and asked users which ending they prefer […]
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