la Portfolio | Montreal Copywriting | Mister Steer

Mister Steer

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Montreal Copywriting Portfolio Mister Steer
Project Description

When the famous Montreal burger joint revamped its website, I was hired to produce web copy that would position the brand as a colourful institution—a Montreal signpost as iconic as Saint Catherine Street itself. The writing delves into the restaurant’s history with a playful tone and emphasizes its ‘50s diner appeal (sans kitsch).

Project Details
  • Client - Mister Steer
  • Date - 2013
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