la Mister Steer | Montreal Copywriting

Mister Steer

Montreal Copywriting Portfolio Mister Steer
Project Description

When the famous Montreal burger joint revamped its website, I was hired to produce web copy that would position the brand as a colourful institutionā€”a Montreal signpost as iconic as Saint Catherine Street itself. The writing delves into the restaurantā€™s history with a playful tone and emphasizes its ā€˜50s diner appeal (sans kitsch).

Project Details
  • Client - Mister Steer
  • Date - 2013