la Weber | Montreal Copywriting


Animated Banner Ad
Project Description

This animated banner ad is Weber’s first piece of promotional material targeting a Canadian clientele. The goal was to tie the ad in with Weber’s current #UnseriousTimes campaign (see it here) but with an angle specific to Canadian needs. I proposed the motif of extreme weather conditions and developed copy highlighting how Weber’s strong brand stands up to them without fail. It’s the first ad of a series Weber plans on rolling out in 2015.

Project Details
  • Client - Weber
  • Date - 2015