October 9, 2015 -
Enfamil commissioned a series of minute-long web videos offering quick toddler tips to new parents. The videos were released to their YouTube channel and hosted from Enfamil’s website. I composed the scripts for all 10 episodes. Each episode focused on a different subject (cognitive development, emotional development, nutrition, etc.) and tied in with Enfamil’s line […]
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October 9, 2015 -
SIMON’S DREAM OIKOS commissioned a Facebook contest to increase engagement with its interactive campaign. The contest involved users selecting an ending to a choose-your-own-adventure-style ad, which aired on both television and YouTube (see it here). Every two days, OIKOS released a new “video battle” on its Facebook page and asked users which ending they prefer […]
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October 9, 2015 -
This realtor team recently transitioned from a large agency to their own business. My objective was to create a personable voice that contrasted the more corporate tone often found in larger firms. Unique selling points included their all-encompassing knowledge of the boroughs and their multidisciplinary backgrounds. We targeted expats arriving to Montreal for the first […]
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October 8, 2015 -
This B2B sales sheet was produced for ZAGAT Dining Card—the guidebook’s first foray into the gift card industry. It was distributed to well-established businesses in New York, Los Angeles, Chicago and Washington DC. I composed all the corporate copy.
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October 8, 2015 -
Launched this past September, this sales initiative from the Antonopoulos Group sought to attract group and event bookings for the winter season. I coordinated and composed the email campaign, which received an open rate and CTR well above average. It landed us several major holiday bookings. The newsletter links to individual brochure pages. I composed […]
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October 8, 2015 -
This series of press releases and articles were produced for the Antonopoulos Group’s many restaurant and hotel happenings.
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